JOHN DOE – The Story

California, USA, 1969

The Doe brothers, Mitch, Hank and John were on their way home from the Altamont Speedway Free Festival, riding on their bikes through the desert. As usual, they just couldn’t ride fast enough, as high speeds were essential to these kamikaze riders.

The beer they had drunk also had its effect. Hank was severely beaten in a fight that he had got himself into at the festival and he was feeling a little dazed. He was riding at the end of the pack. While Mitch and John raced against one another as usual, Hank was the only one who could actually see what happened on that day:

John had a sudden rear tire blow-out, and his beast of a bike began to skid out of control. John desperately tried to regain control over his machine but failed, and was dragged along behind the bike. The crash left him with several badly broken bones as well as plenty of road rash. After a long period of rehabilitation in hospital, it was clear to John that would never be able to ride a motorbike again.

So that he didnt have to completely turn his back on his passion for bikes, John founded a small biker clothing line together with his brother a year later. As well as T-Shirts and jackets, printed with cool images, the brothers began to experiment with materials that could strengthen motorcycle clothing.

The idea was to develop gear with better materials for protection but still maintain authentic biker style. Inspired by their idea, a European company bought up their small business at the end of the 90s, and since then they have been developing clothing for motorcyclists using NOMEX® and KEVLAR®

Their goal was that no biker should have to go through what they did that day back in the Californian desert.